Year: 2013

Crest – Lights, Camera, Smile

Strike a Smile is an innovative experience that utilizes augmented reality to simulate a photoshoot that seduces and intrigues her. This opportunity will feature a high level fashion/celebrity photographer mimicking a professional photo shoot, utilizing the user’s webcam as the UGC entry point. Smile Share mobile app provides users with the tools (integrated hotspotting technology – audio, video, location, text and animations) to turn moments into dimensionalized stories. Strut Your Smile is an interactive catwalk encased within a “prism” that will allow potential consumers to be part of a fashion runway experience by creating a special photo opportunity that places her in the middle of the action to showcase and share her brilliant style/smile, aligning innovative technology with that of Crest 3D White. Project: Pitch work | Crest Role: Interactive Designer

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer