Featured, Interactive

Crest – Lights, Camera, Smile

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Strike a Smile is an innovative experience that utilizes augmented reality to simulate a photoshoot that seduces and intrigues her. This opportunity will feature a high level fashion/celebrity photographer mimicking a professional photo shoot, utilizing the user’s webcam as the UGC entry point.

Smile Share mobile app provides users with the tools (integrated hotspotting technology – audio, video, location, text and animations) to turn moments into dimensionalized stories.

Strut Your Smile is an interactive catwalk encased within a “prism” that will allow potential consumers to be part of a fashion runway experience by creating a special photo opportunity that places her in the middle of the action to showcase and share her brilliant style/smile, aligning innovative technology with that of Crest 3D White.

Project: Pitch work | Crest
Role: Interactive Designer