Year: 2017

Imerys – Discover What You’re Made of

A role with Imerys means working with minerals—those noble materials that existed when the world started. From these base materials come the most incredible innovations—innovations that make Imerys customers’ products more beautiful, more effective, more economical, more resilient, and more environmentally friendly. Every employee at Imerys has a part to play in the “transform to perform” brand story. It’s exciting work, its work that leads to professional and personal growth, and its work that’s all about pushing innovation. There is nothing passive about it. This campaign was call to action, a rallying cry for people who want to work with the world to change it. Project: Pitch work | Imerys Role: Art Director

Factset – Be the Advantage

This concept is very closely aligned with FactSet’s new corporate/commercial brand. We set out to deliberately create a campaign that would bolster “See the Advantage” while also having its own identity and a different messaging strategy. The result was “Be the Advantage” – because while the technology and data at FactSet are impressive, it is the people behind this that is the company’s real advantage. The headlines are bold, direct and empowering. They very quickly communicate importance, scope and scale, culture, respect, potential and smarts. The first half – be the one – tells people that their individual work will have serious significance, while the body copy will always allude to collaboration. The second half explains what that significant work could be. It’s aspirational, entrepreneurial and exciting. Just the feelings you need to rouse the audience to encourage them to read further. Visually, this is a striking, personal campaign – humans are wired to connect with faces. The people express determination and confidence, which reflects the culture at FactSet. Using current employees in the campaign …

Raytheon – Be Remarkable. Be Raytheon.

Whichever part of Raytheon a candidate decides to join, one thing is for certain – they’ll be involved in projects that are incredible, innovative and impactful. It might mean applying their engineering expertise to missile design, and safeguarding millions of lives in the process. Or it could see them carrying out the research that shapes the very future of radar technology. With Raytheon, you will work with a host of talented people using their knowledge and expertise to achieve the truly remarkable. Project: Client work | Raytheon Role: Art Director

Nespresso – Transforming Lives with Every Cup

Nespresso is a brand that lives in extra-ordinary moments. That inspires tasteful and meaningful living. That thrives by continually delighting its customers. This work keeps all of those ideas at its heart, without forgetting who makes that possible: Its employees. Together, this all give a sense that careers at Nespresso are meaningful. That individuals can find their own place. And that everyone that the brand works with is making an impact. Because it’s not just customers who find great moments with Nespresso. It’s our employees too. Because at Nespresso, we are Transforming Lives With Every Cup. Project: Pitch work | Nespresso Role: Art Director