It’s no secret Under Armour looking for the best: people who will embrace their brand; who are smart, passionate and ready to empower others to be great.
“The best in every game” will fill that gap by closely aligning their employment marketing efforts with the overall Under Armour brand. By using the same heroic photography style they use for professional athletes – but this time focusing on employees – we turn everyday people into heroes. And while they might not be as recognized as athletes that on the court or field, they are equally important as the stars of technology, of retail and design, of business or any other area Under Armour hire for.
In short, they are the best in every game.
Project: Client work | Under Armour
Role: Art Director