Everyone knows Nike’s famous tagline “Just Do It.” It’s a rally cry to begin wherever you are. However, for their apparel, brand experience, and everything in-between there is no “just” doing anything. Everything is made possible by talented, highly skilled and driven professionals. And that’s what this concept is all about. With an active, declarative tone, the language and visuals of this site focus on what Nike employees make, build, and most importantly do.
Project: Pitch work | Nike
Role: Art Director