We were given the opportunity to develop the overall brand of Pace University, a comprehensive, independent university with campuses in New York and Westchester. They offer world-class teaching and the typical classes, lectures etc. but they also champion real-world, co-curricular learning.
This means there is a lot of emphasis put on internships, mentoring, alumni involvement and external activities. They also replicate the working world in the classroom – simulation classrooms at the College of Education, Learning Labs equipped with mannequins and true-to-life scenarios at the College of Health Professions and a real-time ticker and mock trading floor at the School of Business.
We came up with the campaign ‘Ready for the Real World” which positions Pace as a university of success and positive outcomes. It’s forward-looking and aspirational. This message appeals to the type of go-getting students attracted to the university: they can see where an education at Pace can take them.
Project: Pitch work | Pace University
Role: Art Director