Highlights, Integrated Campaign

P&G – Your Potential. Ignite It.

We were given the opportunity to develop a new recruitment brand for P&G, a global consumer goods company. One which not only showcased the people and products of P&G, but also the great opportunity that exists for those who want to grow and develop into leaders.

The campaign we came up with was “Your Potential. Ignite It.”

When ambitious people with purposeful hearts, big dreams and a desire to succeed meet a company that shares their outlook, sparks of inspiration fly. These sparks ignite potential and from the light that’s cast, leaders emerge blinking into a bright and exciting future. That’s the sentiment we’re conveying with this creative concept.

By highlighting both sides of the employer brand deal, we’re able to explain what candidates must bring to P&G and what they can expect in return for their passion and commitment – not least the opportunity to use their talents to carve out a rewarding career at the forefront of P&G’s future.

Project: Client work | P&G
Role: Art Director