Month: May 2019

P&G – Day 1 VR

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From Day 1, employees help fulfill P&G’s purpose of improving lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We were tasked to create a virtual reality experience for P&G to showcase how anyone can make an impact on their favorite brands from Day 1. We created 3 unique behind the scenes experiences (Olay, Head & Shoulders and Gillette) of what a typical P&G marketing shoot looks like. The VR experienced is meant to inspire students and prospective employees that they too can do something that matters. View experience Project: Client work | P&G Role: Art Director

P&G Career

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P&G was founded over 180 years ago as a simple soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. From Day 1, employees help fulfill P&G’s purpose of improving lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We are tasked to create a global career site for P&G customized for 12 countries with content from real employees’ stories who do something that matters from day 1. The career site serves as a platform for prospective employees to learn more about company news, P&G’s culture, and work environment. View live site Project: Client work | P&G Role: Art Director

Quitclips – Empowering Cessation

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According to the CDC, there are 36 million smokers in the US. Cigarette smoking is the leading cause of preventable disease and death in the United States, accounting for more than 480,000 deaths every year, or about 1 in 5 deaths. It is the #1 attributable risk factor for CV death in men and the #2 attributable risk factor in women. Helping smokers to quit is one of the most important steps an Healthcare professionals can take towards improving their patients’ overall health. The needs for HCP medical education in the area of smoking cessation have not be met, and HCPs and small/large Health Systems constantly ask Medical Teams for help educating their HCPs and for any available educational resources. We are tasked with developing an on-demand Netflix style library website containing Smoking Cessation education for HCPs. The site consists of “Explainer” videos, short quizzes, downloadable brochures, and sources and information. The campaign is a first of its kind initiative for Pfizer, and it delivers targeted “medical-to-medical” content for its audience. View live site Project: Client …

Visit Cruachan

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On January 1st 2019 Drax acquired Cruachan Power Station from Ibderola as part of £702m power deal. Cruachan Power Station is situated in Argyll, Scotland and produces flexible electricity to power more than 90,000 households. As part of the business at the Cruachan Power Station, there is also a visitor centre for the public, which includes an educational museum, café and shop which are all free. We were tasked to create a brand new tourism site to attract and increase visitors to the visitor centre and encourage them to book guided tours. The site also has to communicate how the power station works and how it provides green and renewable energy. View live site Project: Client work | Cruachan Power Station & Drax Role: Associate Creative Director

ANA – Experience Class

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Magic, joy, comfort, adventure – ANA’s superior service embodies Japanese hospitality – our goal is to make Omotenashi synonymous with ANA and accessible to American consumers. ANA believes the experience of the journey is as important as the destination, no matter who you are or where you sit. To bring this manifesto to life, we were tasked with a new site refresh as a for an engaging content that gives consumers an exclusive look at Experience Class, ANA’s unique and unparalleled approach to travel, from takeoff to touchdown. View live site Project: Client work | ANA Role: Associate Creative Director

Spotify – For the Record

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Spotify’s culture and brand is well-known and strongly supported internally. Our goal is to bring the public behind the curtain. For many, radical transparency is a nothing more than a concept but for Spotify, it is the culture. With honest and straightforward content, we can bring the audience inside, creating a deeper, more trusted connection with fans, creators partners and journalists. With this purpose in mind, we created a fully responsive newsroom platform, Spotify For the Record. The new site includes a refresh of company news, and a dive deeper with executive perspectives and an inside look at Spotify happenings along with its people and values. View live site Project: Client work | Spotify Role: Associate Creative Director