According to the CDC, there are 36 million smokers in the US. Cigarette smoking is the leading cause of preventable disease and death in the United States, accounting for more than 480,000 deaths every year, or about 1 in 5 deaths. It is the #1 attributable risk factor for CV death in men and the #2 attributable risk factor in women. Helping smokers to quit is one of the most important steps an Healthcare professionals can take towards improving their patients’ overall health. The needs for HCP medical education in the area of smoking cessation have not be met, and HCPs and small/large Health Systems constantly ask Medical Teams for help educating their HCPs and for any available educational resources.
We are tasked with developing an on-demand Netflix style library website containing Smoking Cessation education for HCPs. The site consists of “Explainer” videos, short quizzes, downloadable brochures, and sources and information. The campaign is a first of its kind initiative for Pfizer, and it delivers targeted “medical-to-medical” content for its audience.
Project: Client work | Quitclips (Pfizer)
Role: Associate Creative Director