Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients.
We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way.
Project: Client work | Quitclips (Pfizer)
Role: Associate Creative Director