For this video, we captured Jessica’s story about how she has successfully navigated the open enrollment process to meet the health goals of both her and her family. The video aims to help build a prospective or current member’s confidence in enrolling in an Aetna health plan by presenting them with an aspirational figure who can demonstrate both the relative ease and great importance of actively participating in the annual open enrollment process. Individuals will recognize the importance of participating in the open enrollment process and will feel more comfortable about engaging in the process themselves.
Project: Client work | Aetna
Role: Associate Creative Director