Author: tandionochristie

Aetna – Know Where to Go For the Care You Need

  Where’s the best place to find fast, effective care for a sprained ankle? What about bad cold? Or recurring lower back pain? Choosing the appropriate place to go for treatment is a big part of receiving the most efficient care. We are tasked with developing an explainer video for Aetna. This video explains the difference between a retail clinic, urgent care center and emergency room. Knowing where to go to get treatment will save time and money, and ultimately patients’ lives. Project: Client work | Aetna Role: Associate Creative Director

Pace University – This is My Pace Path

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. We curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills such as problem solving, decision making, leadership, teamwork, etc that are essential for fulfilling careers and live after Pace. This website shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. Project: Client work | Pace University Role: Art Director

The Neurobiology of Nicotine Dependence

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. With a combination of live action and animation, this video helps HCPs to visualize the effect of nicotine in the patient’s nervous system. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Smoking Myths and Misconceptions – Nicotine is Highly Addictive

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Smoking Myths and Misconceptions – Total Cessation

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director