Author: tandionochristie

Metalogix – Move Forward

  Migrate. Manage. Secure. If you know how to turn these words into action you should join us. At Metalogix, we’re the leading provider of unified management software. Over 20,000 clients trust us to make sure they can work smarter, be more productive, and make better use of their data. How are we constantly able to advance business for our customers and for ourselves? Because we have amazing people like you that bring their energy, excitement and excellence to working at Metalogix every day. Move forward with Metalogix. Project: Pitch work | Metalogix Role: Art Director

Nespresso – Pioneer of Vibrance

   This Nespresso career site pitch focuses on the human impact of Nespresso as well as sustanability in all things. It’s heavily influences by Nespresso’s ideas of “moments.” With a focus on vibrant and sumptuous imag ery this site brings to life the ideas that draw people to work for the brand: the details of exceptional coffee and the craft, skill and care it takes to delight. The copy and tone focuses on sustainability, the investment Nespresso makes in its people and the open, accepting culture that harnesses the impact everyone can make. It is bold, colorful, and unique. All about the extra-ordinary of the brand and its people. Project: Pitch work | Nespresso Role: Art Director

Land Rover – Build a Legend. Live a Legacy.

Many careers give you the opportunity to make something that lasts; something to be remembered by. But not every career can claim to leave a legacy… unless that career is with a true British institution like Jaguar Land Rover. This is a unique and iconic company. One that wears the label of ‘legend’ proudly and genuinely. Here, we have created a platform around what being a true icon means – emphasizing that what sets this company apart from the competition is one-and-the-same as what puts its careers in a league of their own. Project: Pitch work | Land Rover Role: Art Director

Converse – Behind the Star

Behind every advance, innovation, and revolution Converse has made is a dedicated team. It’s everyone in store and at their corporate headquarters. That team is just as talented and unique as the artists, musicians, and rebels we work with. This idea shows that it’s not just anyone who gets to join the Converse team. It’s only people who have their own style, drive and spirit. Project: Pitch work | Converse Role: Art Director

Nike – We are the Ones Who Do

Everyone knows Nike’s famous tagline “Just Do It.” It’s a rally cry to begin wherever you are. However, for their apparel, brand experience, and everything in-between there is no “just” doing anything. Everything is made possible by talented, highly skilled and driven professionals. And that’s what this concept is all about. With an active, declarative tone, the language and visuals of this site focus on what Nike employees make, build, and most importantly do. Project: Pitch work | Nike Role: Art Director

P&G – Your Potential. Ignite It.

We were given the opportunity to develop a new recruitment brand for P&G, a global consumer goods company. One which not only showcased the people and products of P&G, but also the great opportunity that exists for those who want to grow and develop into leaders. The campaign we came up with was “Your Potential. Ignite It.” When ambitious people with purposeful hearts, big dreams and a desire to succeed meet a company that shares their outlook, sparks of inspiration fly. These sparks ignite potential and from the light that’s cast, leaders emerge blinking into a bright and exciting future. That’s the sentiment we’re conveying with this creative concept. By highlighting both sides of the employer brand deal, we’re able to explain what candidates must bring to P&G and what they can expect in return for their passion and commitment – not least the opportunity to use their talents to carve out a rewarding career at the forefront of P&G’s future. Project: Client work | P&G Role: Art Director

Pace University – Ready for the Real World

We were given the opportunity to develop the overall brand of Pace University, a comprehensive, independent university with campuses in New York and Westchester. They offer world-class teaching and the typical classes, lectures etc. but they also champion real-world, co-curricular learning. This means there is a lot of emphasis put on internships, mentoring, alumni involvement and external activities. They also replicate the working world in the classroom – simulation classrooms at the College of Education, Learning Labs equipped with mannequins and true-to-life scenarios at the College of Health Professions and a real-time ticker and mock trading floor at the School of Business. We came up with the campaign ‘Ready for the Real World” which positions Pace as a university of success and positive outcomes. It’s forward-looking and aspirational. This message appeals to the type of go-getting students attracted to the university: they can see where an education at Pace can take them. Project: Pitch work | Pace University Role: Art Director