Author: tandionochristie

Ad Council COVID-19 PSAs

Ad Council COVID-19 Low Risk PSA Ad Council COVID-19 High Risk PSA Ad Council COVID-19 If You’re Sick PSA Ad Council COVID-19 FLOTUS PSA   We were tasked to create several PSAs in a time of tremendous uncertainty prompted by the global pandemic, which is radically reshaping the modern world and workplace. The White House deployed these PSAs to inform the general public about how to protect themselves from the coronavirus. In conjunction with the Ad Council, we helped produce videos and messages delivered by the surgeon general and First Lady Melania Trump. Our work was featured in an array of prominent news outlets, from Variety, to AdAge, The Drum, and more. Project: Client Work | Ad Council, CDC & The White House Role: Associate Creative Director

36 Days of Type

Bonus Ampersand! 36 Days of Type is a yearly open call inviting designers, illustrators and visual artists to share their view on the letters and numbers from our alphabet. Project: Personal work | 36 Days of Type Role: Art Director & Designer

Another World. Greenland.

The Brief: Trump wants to buy Greenland. Let’s say Greenland was into the idea –– how would it advertise? This should be a 360 campaign. Take some time to think of how this campaign can be different, unexpected, and smart. If that means making nontraditional, then go for it. Also, your audience isn’t just Trump or America, it’s everyone. How can you convince the world they all want to compete for this tiny icy island? Insight: Only sovereign countries have the wealth to buy Greenland. And of those countries a handful have the ability to pull it off. That means marketing to superpowers like China, Russia and the United States (and maybe UAE or Saudi Arabia). All of those countries are looking for the same things from an acquisition: natural resources and strategic positioning. Let’s give it to them. Solution: The world can feel pretty messed up. But what if there was a place to start over? Discover a place to begin again and cement strategic dominance on the world stage. A new, New World. …

Aetna – Social Video

Jump Start: Gym Edition Our Neighbor’s Table in partnership with United Way and Aetna is helping the Greater Boston area food secure. Grateful for Our Members Remote Area Medical Event Sponsored by Aetna at Wise County, VA Remote Area Medical Event Sponsored by Aetna at Baltimore, MD Nevada Senior Games Sponsored by Aetna | Pickleball Event Nevada Senior Games Sponsored by Aetna | Swimming Event Jump Start: Healthy Eating Ron P., Gardener for 2nd Mile Ministries, Aetna Foundation Partner Lauren, Type I Diabetic | Diabetes Awareness Month Juan & Albert | Love Grows Patty & Al | Love Grows The Food Trust at the Cherry Street Pier Sponsored by Aetna A series of videos shot for Aetna’s social media. Project: Client work | Aetna Role: Associate Creative Director

Aetna – Social Photography

Featured Aetna Member Story | Susan   Ron P., Gardener for 2nd Mile Ministries, Aetna Foundation Partner   Remote Area Medical Sponsored by Aetna at Baltimore, MD   Social Campaign for International Women’s Day   Social Campaign for Diabetes Awareness Month   Social Campaign for The Food Trust Market at Cherry St. Pier, presented by Aetna   Featured Aetna Members’ Stories   Remote Area Medical Event Sponsored by Aetna at Wise County, VA   Aetna Visual Grid A series of photographs captured for Aetna’s social media. Aetna social mission it to publish and amplify content experiences that position Aetna as a trusted partner and inspire, educate, and empower our target audiences to achieve their whole health ambitions. Visit Aetna’s instagram, facebook, and twitter channels. Project: Client work | Aetna Role: Associate Creative Director

Aetna – Social Illustrations & Animation

Set of Illustrations and GIFs created for Aetna’s social media channel. Aetna social mission it to publish and amplify content experiences that position Aetna as a trusted partner and inspire, educate, and empower our target audiences to achieve their whole health ambitions. Project: Client work | Aetna Role: Associate Creative Director

Aetna – ER, Urgent Care or Walk in Clinic?

Where’s the best place to find fast, effective care for a sprained ankle? What about bad cold? Or recurring lower back pain? Choosing the appropriate place to go for treatment is a big part of receiving the most efficient care. We are tasked with developing an explainer video for Aetna. This video explains the difference between a retail clinic, urgent care center and emergency room. Knowing where to go to get treatment will save time and money, and ultimately patients’ lives. Project: Client work | Aetna Role: Associate Creative Director