All posts filed under: Featured

ANA – Experience Class

Magic, joy, comfort, adventure – ANA’s superior service embodies Japanese hospitality – our goal is to make Omotenashi synonymous with ANA and accessible to American consumers. ANA believes the experience of the journey is as important as the destination, no matter who you are or where you sit. To bring this manifesto to life, we were tasked with a new site refresh as a for an engaging content that gives consumers an exclusive look at Experience Class, ANA’s unique and unparalleled approach to travel, from takeoff to touchdown. View live site Project: Client work | ANA Role: Associate Creative Director

Land Rover – Build a Legend. Live a Legacy.

Many careers give you the opportunity to make something that lasts; something to be remembered by. But not every career can claim to leave a legacy… unless that career is with a true British institution like Jaguar Land Rover. This is a unique and iconic company. One that wears the label of ‘legend’ proudly and genuinely. Here, we have created a platform around what being a true icon means – emphasizing that what sets this company apart from the competition is one-and-the-same as what puts its careers in a league of their own. Project: Pitch work | Land Rover Role: Art Director

Converse – Behind the Star

Behind every advance, innovation, and revolution Converse has made is a dedicated team. It’s everyone in store and at their corporate headquarters. That team is just as talented and unique as the artists, musicians, and rebels we work with. This idea shows that it’s not just anyone who gets to join the Converse team. It’s only people who have their own style, drive and spirit. Project: Pitch work | Converse Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as NYT.com and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …