All posts filed under: Featured

Land Rover – Build a Legend. Live a Legacy.

Many careers give you the opportunity to make something that lasts; something to be remembered by. But not every career can claim to leave a legacy… unless that career is with a true British institution like Jaguar Land Rover. This is a unique and iconic company. One that wears the label of ‘legend’ proudly and genuinely. Here, we have created a platform around what being a true icon means – emphasizing that what sets this company apart from the competition is one-and-the-same as what puts its careers in a league of their own. Project: Pitch work | Land Rover Role: Art Director

Converse – Behind the Star

Behind every advance, innovation, and revolution Converse has made is a dedicated team. It’s everyone in store and at their corporate headquarters. That team is just as talented and unique as the artists, musicians, and rebels we work with. This idea shows that it’s not just anyone who gets to join the Converse team. It’s only people who have their own style, drive and spirit. Project: Pitch work | Converse Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as NYT.com and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …

Under Armour – The Best in Every Game

It’s no secret Under Armour looking for the best: people who will embrace their brand; who are smart, passionate and ready to empower others to be great. “The best in every game” will fill that gap by closely aligning their employment marketing efforts with the overall Under Armour brand. By using the same heroic photography style they use for professional athletes – but this time focusing on employees – we turn everyday people into heroes. And while they might not be as recognized as athletes that on the court or field, they are equally important as the stars of technology, of retail and design, of business or any other area Under Armour hire for. In short, they are the best in every game. Project: Client work | Under Armour Role: Art Director

Crest – Lights, Camera, Smile

Strike a Smile is an innovative experience that utilizes augmented reality to simulate a photoshoot that seduces and intrigues her. This opportunity will feature a high level fashion/celebrity photographer mimicking a professional photo shoot, utilizing the user’s webcam as the UGC entry point. Smile Share mobile app provides users with the tools (integrated hotspotting technology – audio, video, location, text and animations) to turn moments into dimensionalized stories. Strut Your Smile is an interactive catwalk encased within a “prism” that will allow potential consumers to be part of a fashion runway experience by creating a special photo opportunity that places her in the middle of the action to showcase and share her brilliant style/smile, aligning innovative technology with that of Crest 3D White. Project: Pitch work | Crest Role: Interactive Designer