All posts filed under: Highlights

36 Days of Type

Bonus Ampersand! 36 Days of Type is a yearly open call inviting designers, illustrators and visual artists to share their view on the letters and numbers from our alphabet. Project: Personal work | 36 Days of Type Role: Art Director & Designer

Another World. Greenland.

The Brief: Trump wants to buy Greenland. Let’s say Greenland was into the idea –– how would it advertise? This should be a 360 campaign. Take some time to think of how this campaign can be different, unexpected, and smart. If that means making nontraditional, then go for it. Also, your audience isn’t just Trump or America, it’s everyone. How can you convince the world they all want to compete for this tiny icy island? Insight: Only sovereign countries have the wealth to buy Greenland. And of those countries a handful have the ability to pull it off. That means marketing to superpowers like China, Russia and the United States (and maybe UAE or Saudi Arabia). All of those countries are looking for the same things from an acquisition: natural resources and strategic positioning. Let’s give it to them. Solution: The world can feel pretty messed up. But what if there was a place to start over? Discover a place to begin again and cement strategic dominance on the world stage. A new, New World. …

Nespresso – Pioneer of Vibrance

This Nespresso career site pitch focuses on the human impact of Nespresso as well as sustainability in all things. It’s heavily influences by Nespresso’s ideas of “moments.” With a focus on vibrant and sumptuous imagery this site brings to life the ideas that draw people to work for the brand: the details of exceptional coffee and the craft, skill and care it takes to delight. The copy and tone focuses on sustainability, the investment Nespresso makes in its people and the open, accepting culture that harnesses the impact everyone can make. It is bold, colorful, and unique. All about the extra-ordinary of the brand and its people. Project: Pitch work | Nespresso Role: Art Director