All posts filed under: Integrated Campaign

Imerys – Discover What You’re Made of

A role with Imerys means working with minerals—those noble materials that existed when the world started. From these base materials come the most incredible innovations—innovations that make Imerys customers’ products more beautiful, more effective, more economical, more resilient, and more environmentally friendly. Every employee at Imerys has a part to play in the “transform to perform” brand story. It’s exciting work, its work that leads to professional and personal growth, and its work that’s all about pushing innovation. There is nothing passive about it. This campaign was call to action, a rallying cry for people who want to work with the world to change it. Project: Pitch work | Imerys Role: Art Director

Metalogix – Move Forward

  Migrate. Manage. Secure. If you know how to turn these words into action you should join us. At Metalogix, we’re the leading provider of unified management software. Over 20,000 clients trust us to make sure they can work smarter, be more productive, and make better use of their data. How are we constantly able to advance business for our customers and for ourselves? Because we have amazing people like you that bring their energy, excitement and excellence to working at Metalogix every day. Move forward with Metalogix. Project: Pitch work | Metalogix Role: Art Director

P&G – Your Potential. Ignite It.

We were given the opportunity to develop a new recruitment brand for P&G, a global consumer goods company. One which not only showcased the people and products of P&G, but also the great opportunity that exists for those who want to grow and develop into leaders. The campaign we came up with was “Your Potential. Ignite It.” When ambitious people with purposeful hearts, big dreams and a desire to succeed meet a company that shares their outlook, sparks of inspiration fly. These sparks ignite potential and from the light that’s cast, leaders emerge blinking into a bright and exciting future. That’s the sentiment we’re conveying with this creative concept. By highlighting both sides of the employer brand deal, we’re able to explain what candidates must bring to P&G and what they can expect in return for their passion and commitment – not least the opportunity to use their talents to carve out a rewarding career at the forefront of P&G’s future. Project: Client work | P&G Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …

Under Armour – The Best in Every Game

It’s no secret Under Armour looking for the best: people who will embrace their brand; who are smart, passionate and ready to empower others to be great. “The best in every game” will fill that gap by closely aligning their employment marketing efforts with the overall Under Armour brand. By using the same heroic photography style they use for professional athletes – but this time focusing on employees – we turn everyday people into heroes. And while they might not be as recognized as athletes that on the court or field, they are equally important as the stars of technology, of retail and design, of business or any other area Under Armour hire for. In short, they are the best in every game. Project: Client work | Under Armour Role: Art Director

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer