All posts filed under: Print

Factset – Be the Advantage

This concept is very closely aligned with FactSet’s new corporate/commercial brand. We set out to deliberately create a campaign that would bolster “See the Advantage” while also having its own identity and a different messaging strategy. The result was “Be the Advantage” – because while the technology and data at FactSet are impressive, it is the people behind this that is the company’s real advantage. The headlines are bold, direct and empowering. They very quickly communicate importance, scope and scale, culture, respect, potential and smarts. The first half – be the one – tells people that their individual work will have serious significance, while the body copy will always allude to collaboration. The second half explains what that significant work could be. It’s aspirational, entrepreneurial and exciting. Just the feelings you need to rouse the audience to encourage them to read further. Visually, this is a striking, personal campaign – humans are wired to connect with faces. The people express determination and confidence, which reflects the culture at FactSet. Using current employees in the campaign …

Pace University – Ready for the Real World

We were given the opportunity to develop the overall brand of Pace University, a comprehensive, independent university with campuses in New York and Westchester. They offer world-class teaching and the typical classes, lectures etc. but they also champion real-world, co-curricular learning. This means there is a lot of emphasis put on internships, mentoring, alumni involvement and external activities. They also replicate the working world in the classroom – simulation classrooms at the College of Education, Learning Labs equipped with mannequins and true-to-life scenarios at the College of Health Professions and a real-time ticker and mock trading floor at the School of Business. We came up with the campaign ‘Ready for the Real World” which positions Pace as a university of success and positive outcomes. It’s forward-looking and aspirational. This message appeals to the type of go-getting students attracted to the university: they can see where an education at Pace can take them. Project: Pitch work | Pace University Role: Art Director