All posts tagged: Featured

Imerys – Discover What You’re Made of

A role with Imerys means working with minerals—those noble materials that existed when the world started. From these base materials come the most incredible innovations—innovations that make Imerys customers’ products more beautiful, more effective, more economical, more resilient, and more environmentally friendly. Every employee at Imerys has a part to play in the “transform to perform” brand story. It’s exciting work, its work that leads to professional and personal growth, and its work that’s all about pushing innovation. There is nothing passive about it. This campaign was call to action, a rallying cry for people who want to work with the world to change it. Project: Pitch work | Imerys Role: Art Director

Nespresso – Transforming Lives with Every Cup

Nespresso is a brand that lives in extra-ordinary moments. That inspires tasteful and meaningful living. That thrives by continually delighting its customers. This work keeps all of those ideas at its heart, without forgetting who makes that possible: Its employees. Together, this all give a sense that careers at Nespresso are meaningful. That individuals can find their own place. And that everyone that the brand works with is making an impact. Because it’s not just customers who find great moments with Nespresso. It’s our employees too. Because at Nespresso, we are Transforming Lives With Every Cup. Project: Pitch work | Nespresso Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as NYT.com and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …