All posts tagged: medical

Aetna – Know Where to Go For the Care You Need

  Where’s the best place to find fast, effective care for a sprained ankle? What about bad cold? Or recurring lower back pain? Choosing the appropriate place to go for treatment is a big part of receiving the most efficient care. We are tasked with developing an explainer video for Aetna. This video explains the difference between a retail clinic, urgent care center and emergency room. Knowing where to go to get treatment will save time and money, and ultimately patients’ lives. Project: Client work | Aetna Role: Associate Creative Director

The Neurobiology of Nicotine Dependence

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. With a combination of live action and animation, this video helps HCPs to visualize the effect of nicotine in the patient’s nervous system. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Smoking Myths and Misconceptions – Nicotine is Highly Addictive

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Smoking Myths and Misconceptions – Total Cessation

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Smoking Myths and Misconceptions – It’s Never Too Old to Quit

  Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people—approximately 15.5% of the adult population—continue to smoke. Smoking costs the United States billions of dollars each year in medical expenditure and lost productivity, in addition to the thousands who die from smoking-related illnesses, including cancer, heart disease, and lung disease. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients. We are tasked with developing a library of explainer videos for Quitclips, which is an on-demand Netflix style library website containing Smoking Cessation education for HCPs. This video debunks common misconceptions smokers have about smoking, quitting and achieving better health in a clear, colloquial way. Project: Client work | Quitclips (Pfizer) Role: Associate Creative Director

Quitclips

According to the CDC, there are 36 million smokers in the US. Cigarette smoking is the leading cause of preventable disease and death in the United States, accounting for more than 480,000 deaths every year, or about 1 in 5 deaths. It is the #1 attributable risk factor for CV death in men and the #2 attributable risk factor in women. Helping smokers to quit is one of the most important steps an Healthcare professionals can take towards improving their patients’ overall health. The needs for HCP medical education in the area of smoking cessation have not be met, and HCPs and small/large Health Systems constantly ask Medical Teams for help educating their HCPs and for any available educational resources. We are tasked with developing an on-demand Netflix style library website containing Smoking Cessation education for HCPs. The site consists of “Explainer” videos, short quizzes, downloadable brochures, and sources and information. The campaign is a first of its kind initiative for Pfizer, and it delivers targeted “medical-to-medical” content for its audience. View live site Project: Client …