All posts tagged: mobile

Nespresso – Transforming Lives with Every Cup

Nespresso is a brand that lives in extra-ordinary moments. That inspires tasteful and meaningful living. That thrives by continually delighting its customers. This work keeps all of those ideas at its heart, without forgetting who makes that possible: Its employees. Together, this all give a sense that careers at Nespresso are meaningful. That individuals can find their own place. And that everyone that the brand works with is making an impact. Because it’s not just customers who find great moments with Nespresso. It’s our employees too. Because at Nespresso, we are Transforming Lives With Every Cup. Project: Pitch work | Nespresso Role: Art Director

Nespresso – Pioneer of Vibrance

   This Nespresso career site pitch focuses on the human impact of Nespresso as well as sustanability in all things. It’s heavily influences by Nespresso’s ideas of “moments.” With a focus on vibrant and sumptuous imag ery this site brings to life the ideas that draw people to work for the brand: the details of exceptional coffee and the craft, skill and care it takes to delight. The copy and tone focuses on sustainability, the investment Nespresso makes in its people and the open, accepting culture that harnesses the impact everyone can make. It is bold, colorful, and unique. All about the extra-ordinary of the brand and its people. Project: Pitch work | Nespresso Role: Art Director

Land Rover – Build a Legend. Live a Legacy.

Many careers give you the opportunity to make something that lasts; something to be remembered by. But not every career can claim to leave a legacy… unless that career is with a true British institution like Jaguar Land Rover. This is a unique and iconic company. One that wears the label of ‘legend’ proudly and genuinely. Here, we have created a platform around what being a true icon means – emphasizing that what sets this company apart from the competition is one-and-the-same as what puts its careers in a league of their own. Project: Pitch work | Land Rover Role: Art Director

Converse – Behind the Star

Behind every advance, innovation, and revolution Converse has made is a dedicated team. It’s everyone in store and at their corporate headquarters. That team is just as talented and unique as the artists, musicians, and rebels we work with. This idea shows that it’s not just anyone who gets to join the Converse team. It’s only people who have their own style, drive and spirit. Project: Pitch work | Converse Role: Art Director

Nike – We are the Ones Who Do

Everyone knows Nike’s famous tagline “Just Do It.” It’s a rally cry to begin wherever you are. However, for their apparel, brand experience, and everything in-between there is no “just” doing anything. Everything is made possible by talented, highly skilled and driven professionals. And that’s what this concept is all about. With an active, declarative tone, the language and visuals of this site focus on what Nike employees make, build, and most importantly do. Project: Pitch work | Nike Role: Art Director

P&G – Your Potential. Ignite It.

We were given the opportunity to develop a new recruitment brand for P&G, a global consumer goods company. One which not only showcased the people and products of P&G, but also the great opportunity that exists for those who want to grow and develop into leaders. The campaign we came up with was “Your Potential. Ignite It.” When ambitious people with purposeful hearts, big dreams and a desire to succeed meet a company that shares their outlook, sparks of inspiration fly. These sparks ignite potential and from the light that’s cast, leaders emerge blinking into a bright and exciting future. That’s the sentiment we’re conveying with this creative concept. By highlighting both sides of the employer brand deal, we’re able to explain what candidates must bring to P&G and what they can expect in return for their passion and commitment – not least the opportunity to use their talents to carve out a rewarding career at the forefront of P&G’s future. Project: Client work | P&G Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as NYT.com and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …