All posts tagged: music

ANA – Experience Class

Magic, joy, comfort, adventure – ANA’s superior service embodies Japanese hospitality – our goal is to make Omotenashi synonymous with ANA and accessible to American consumers. ANA believes the experience of the journey is as important as the destination, no matter who you are or where you sit. To bring this manifesto to life, we were tasked with a new site refresh as a for an engaging content that gives consumers an exclusive look at Experience Class, ANA’s unique and unparalleled approach to travel, from takeoff to touchdown. View live site Project: Client work | ANA Role: Associate Creative Director

Spotify – For the Record

Spotify’s culture and brand is well-known and strongly supported internally. Our goal is to bring the public behind the curtain. For many, radical transparency is a nothing more than a concept but for Spotify, it is the culture. With honest and straightforward content, we can bring the audience inside, creating a deeper, more trusted connection with fans, creators partners and journalists. With this purpose in mind, we created a fully responsive newsroom platform, Spotify For the Record. The new site includes a refresh of company news, and a dive deeper with executive perspectives and an inside look at Spotify happenings along with its people and values. View live site Project: Client work | Spotify Role: Associate Creative Director

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer