All posts tagged: social media

Lockheed Martin – Orion Launch

For the social aspect of the Orion Launch, we created tweets and posts that give followers context for what a massive and technical undertaking the test is. With each post, Lockheed Martin will show a piece of information about EFT-1 in an easy-to-understand and relatable way instead of with technical jargon. This will make the importance of Orion clearer and make the journey to Mars seem more plausible. Project: Client work | Lockheed Martin Role: Art Director, Designer

Lockheed Martin – Digital Executions

With the launch of Lockheed Martin’s 2014 Farnborough Airshow in the UK, we proposed these concepts that would create awareness and buzz around the event. Solution 1: To create a Lockheed Martin Farnborough interactive map mobile banner that is geo-targeted when users are in close proximity of the event area. The banner will open and reveal a map of the event. Users can then tap on hot spots on map and learn more about the exhibition. Solution 2: To create an expandable banner on aviation week site. Users can then click on hot spots on banner and learn more about the product. Solution 3: To create a mobile banner with custom twitter feed. With the hashtag #futurearrives, this banner will encourage people to engage in coversations about the event. Solution 4: To create a simple interactive game overlay on aviation week site. The game lets the user flies the F-35. Users can choose a location or type in a zipcode, the background will then change to their desired location. This fun and interactive simulation will create an awareness of the F-35 …

Crest – Lights, Camera, Smile

Strike a Smile is an innovative experience that utilizes augmented reality to simulate a photoshoot that seduces and intrigues her. This opportunity will feature a high level fashion/celebrity photographer mimicking a professional photo shoot, utilizing the user’s webcam as the UGC entry point. Smile Share mobile app provides users with the tools (integrated hotspotting technology – audio, video, location, text and animations) to turn moments into dimensionalized stories. Strut Your Smile is an interactive catwalk encased within a “prism” that will allow potential consumers to be part of a fashion runway experience by creating a special photo opportunity that places her in the middle of the action to showcase and share her brilliant style/smile, aligning innovative technology with that of Crest 3D White. Project: Pitch work | Crest Role: Interactive Designer

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer