All posts tagged: sports

Converse – Behind the Star

Behind every advance, innovation, and revolution Converse has made is a dedicated team. It’s everyone in store and at their corporate headquarters. That team is just as talented and unique as the artists, musicians, and rebels we work with. This idea shows that it’s not just anyone who gets to join the Converse team. It’s only people who have their own style, drive and spirit. Project: Pitch work | Converse Role: Art Director

Nike – We are the Ones Who Do

Everyone knows Nike’s famous tagline “Just Do It.” It’s a rally cry to begin wherever you are. However, for their apparel, brand experience, and everything in-between there is no “just” doing anything. Everything is made possible by talented, highly skilled and driven professionals. And that’s what this concept is all about. With an active, declarative tone, the language and visuals of this site focus on what Nike employees make, build, and most importantly do. Project: Pitch work | Nike Role: Art Director

Under Armour – The Best in Every Game

It’s no secret Under Armour looking for the best: people who will embrace their brand; who are smart, passionate and ready to empower others to be great. “The best in every game” will fill that gap by closely aligning their employment marketing efforts with the overall Under Armour brand. By using the same heroic photography style they use for professional athletes – but this time focusing on employees – we turn everyday people into heroes. And while they might not be as recognized as athletes that on the court or field, they are equally important as the stars of technology, of retail and design, of business or any other area Under Armour hire for. In short, they are the best in every game. Project: Client work | Under Armour Role: Art Director

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer