All posts tagged: tablet

Nespresso – Transforming Lives with Every Cup

Nespresso is a brand that lives in extra-ordinary moments. That inspires tasteful and meaningful living. That thrives by continually delighting its customers. This work keeps all of those ideas at its heart, without forgetting who makes that possible: Its employees. Together, this all give a sense that careers at Nespresso are meaningful. That individuals can find their own place. And that everyone that the brand works with is making an impact. Because it’s not just customers who find great moments with Nespresso. It’s our employees too. Because at Nespresso, we are Transforming Lives With Every Cup. Project: Pitch work | Nespresso Role: Art Director

Nespresso – Pioneer of Vibrance

   This Nespresso career site pitch focuses on the human impact of Nespresso as well as sustanability in all things. It’s heavily influences by Nespresso’s ideas of “moments.” With a focus on vibrant and sumptuous imag ery this site brings to life the ideas that draw people to work for the brand: the details of exceptional coffee and the craft, skill and care it takes to delight. The copy and tone focuses on sustainability, the investment Nespresso makes in its people and the open, accepting culture that harnesses the impact everyone can make. It is bold, colorful, and unique. All about the extra-ordinary of the brand and its people. Project: Pitch work | Nespresso Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …

Lockheed Martin – Digital Executions

With the launch of Lockheed Martin’s 2014 Farnborough Airshow in the UK, we proposed these concepts that would create awareness and buzz around the event. Solution 1: To create a Lockheed Martin Farnborough interactive map mobile banner that is geo-targeted when users are in close proximity of the event area. The banner will open and reveal a map of the event. Users can then tap on hot spots on map and learn more about the exhibition. Solution 2: To create an expandable banner on aviation week site. Users can then click on hot spots on banner and learn more about the product. Solution 3: To create a mobile banner with custom twitter feed. With the hashtag #futurearrives, this banner will encourage people to engage in coversations about the event. Solution 4: To create a simple interactive game overlay on aviation week site. The game lets the user flies the F-35. Users can choose a location or type in a zipcode, the background will then change to their desired location. This fun and interactive simulation will create an awareness of the F-35 …

Crest – Lights, Camera, Smile

Strike a Smile is an innovative experience that utilizes augmented reality to simulate a photoshoot that seduces and intrigues her. This opportunity will feature a high level fashion/celebrity photographer mimicking a professional photo shoot, utilizing the user’s webcam as the UGC entry point. Smile Share mobile app provides users with the tools (integrated hotspotting technology – audio, video, location, text and animations) to turn moments into dimensionalized stories. Strut Your Smile is an interactive catwalk encased within a “prism” that will allow potential consumers to be part of a fashion runway experience by creating a special photo opportunity that places her in the middle of the action to showcase and share her brilliant style/smile, aligning innovative technology with that of Crest 3D White. Project: Pitch work | Crest Role: Interactive Designer

Under Armour – Natural Born Hitters

Nothing fires up athletes more than a track that gets them amped during training, practice, pregame or gametime. The Natural Born Hitters Mixtape is inspired to celebrate those who are naturally born to make ‘hits’. Pharrell Williams produced the first three tracks, Training, Practice and Pregame, and serve as Executive Producer on the fourth, Gametime. The Gametime track will be selected via UGC contest where aspiring producers will compete tohave their track selected to be part of the Natural Born Hitters Mixtape. The winner will also have their track featured during the Monday Night Football game on September 23, 2013, serving as the music bed for the recut ‘Ready for August’ spot. Ray Lewis and the Under Armour creative team will pick the winning track which will announce before the spot runs on MNF. Project: Client work | Under Armour Role: Art Director, Designer