All posts tagged: tech

Factset – Be the Advantage

This concept is very closely aligned with FactSet’s new corporate/commercial brand. We set out to deliberately create a campaign that would bolster “See the Advantage” while also having its own identity and a different messaging strategy. The result was “Be the Advantage” – because while the technology and data at FactSet are impressive, it is the people behind this that is the company’s real advantage. The headlines are bold, direct and empowering. They very quickly communicate importance, scope and scale, culture, respect, potential and smarts. The first half – be the one – tells people that their individual work will have serious significance, while the body copy will always allude to collaboration. The second half explains what that significant work could be. It’s aspirational, entrepreneurial and exciting. Just the feelings you need to rouse the audience to encourage them to read further. Visually, this is a striking, personal campaign – humans are wired to connect with faces. The people express determination and confidence, which reflects the culture at FactSet. Using current employees in the campaign …

Raytheon – Be Remarkable. Be Raytheon.

Whichever part of Raytheon a candidate decides to join, one thing is for certain – they’ll be involved in projects that are incredible, innovative and impactful. It might mean applying their engineering expertise to missile design, and safeguarding millions of lives in the process. Or it could see them carrying out the research that shapes the very future of radar technology. With Raytheon, you will work with a host of talented people using their knowledge and expertise to achieve the truly remarkable. Project: Client work | Raytheon Role: Art Director

Metalogix – Move Forward

  Migrate. Manage. Secure. If you know how to turn these words into action you should join us. At Metalogix, we’re the leading provider of unified management software. Over 20,000 clients trust us to make sure they can work smarter, be more productive, and make better use of their data. How are we constantly able to advance business for our customers and for ourselves? Because we have amazing people like you that bring their energy, excitement and excellence to working at Metalogix every day. Move forward with Metalogix. Project: Pitch work | Metalogix Role: Art Director