All posts tagged: typography

Pace University – This is My Pace Path

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. We curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills such as problem solving, decision making, leadership, teamwork, etc that are essential for fulfilling careers and live after Pace. This website shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. Project: Client work | Pace University Role: Art Director

Visit Cruachan

On January 1st 2019 Drax acquired Cruachan Power Station from Ibderola as part of £702m power deal. Cruachan Power Station is situated in Argyll, Scotland and produces flexible electricity to power more than 90,000 households. As part of the business at the Cruachan Power Station, there is also a visitor centre for the public, which includes an educational museum, café and shop which are all free. We were tasked to create a brand new tourism site to attract and increase visitors to the visitor centre and encourage them to book guided tours. The site also has to communicate how the power station works and how it provides green and renewable energy. View live site Project: Client work | Cruachan Power Station & Drax Role: Associate Creative Director

ANA – Experience Class

Magic, joy, comfort, adventure – ANA’s superior service embodies Japanese hospitality – our goal is to make Omotenashi synonymous with ANA and accessible to American consumers. ANA believes the experience of the journey is as important as the destination, no matter who you are or where you sit. To bring this manifesto to life, we were tasked with a new site refresh as a for an engaging content that gives consumers an exclusive look at Experience Class, ANA’s unique and unparalleled approach to travel, from takeoff to touchdown. View live site Project: Client work | ANA Role: Associate Creative Director

Spotify – For the Record

Spotify’s culture and brand is well-known and strongly supported internally. Our goal is to bring the public behind the curtain. For many, radical transparency is a nothing more than a concept but for Spotify, it is the culture. With honest and straightforward content, we can bring the audience inside, creating a deeper, more trusted connection with fans, creators partners and journalists. With this purpose in mind, we created a fully responsive newsroom platform, Spotify For the Record. The new site includes a refresh of company news, and a dive deeper with executive perspectives and an inside look at Spotify happenings along with its people and values. View live site Project: Client work | Spotify Role: Associate Creative Director

Imerys – Discover What You’re Made of

A role with Imerys means working with minerals—those noble materials that existed when the world started. From these base materials come the most incredible innovations—innovations that make Imerys customers’ products more beautiful, more effective, more economical, more resilient, and more environmentally friendly. Every employee at Imerys has a part to play in the “transform to perform” brand story. It’s exciting work, its work that leads to professional and personal growth, and its work that’s all about pushing innovation. There is nothing passive about it. This campaign was call to action, a rallying cry for people who want to work with the world to change it. Project: Pitch work | Imerys Role: Art Director

Factset – Be the Advantage

This concept is very closely aligned with FactSet’s new corporate/commercial brand. We set out to deliberately create a campaign that would bolster “See the Advantage” while also having its own identity and a different messaging strategy. The result was “Be the Advantage” – because while the technology and data at FactSet are impressive, it is the people behind this that is the company’s real advantage. The headlines are bold, direct and empowering. They very quickly communicate importance, scope and scale, culture, respect, potential and smarts. The first half – be the one – tells people that their individual work will have serious significance, while the body copy will always allude to collaboration. The second half explains what that significant work could be. It’s aspirational, entrepreneurial and exciting. Just the feelings you need to rouse the audience to encourage them to read further. Visually, this is a striking, personal campaign – humans are wired to connect with faces. The people express determination and confidence, which reflects the culture at FactSet. Using current employees in the campaign …