All posts tagged: university

Pace University – Ready for the Real World

We were given the opportunity to develop the overall brand of Pace University, a comprehensive, independent university with campuses in New York and Westchester. They offer world-class teaching and the typical classes, lectures etc. but they also champion real-world, co-curricular learning. This means there is a lot of emphasis put on internships, mentoring, alumni involvement and external activities. They also replicate the working world in the classroom – simulation classrooms at the College of Education, Learning Labs equipped with mannequins and true-to-life scenarios at the College of Health Professions and a real-time ticker and mock trading floor at the School of Business. We came up with the campaign ‘Ready for the Real World” which positions Pace as a university of success and positive outcomes. It’s forward-looking and aspirational. This message appeals to the type of go-getting students attracted to the university: they can see where an education at Pace can take them. Project: Pitch work | Pace University Role: Art Director

Pace University – This is Pace

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. Through clever juxtapositions, this concepts shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. We plastered these executions throughout New York City, including MTA platforms, stairwells and cars, MetroNorth platforms and LIRR trains. We put Pace university on the map and raise a certain level of brand awareness amongst prospective students, parents alumni and employers. The campaign stood out in a very cluttered college and university advertising marketplace. Apart from billboards and posters, we also created digital executions in social media platform including facebook, and other media platforms such as and the Journal News. We also curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills …