All posts tagged: web

Mattel – Newsroom

We were tasked with creating modern and clean design for Mattel’s Newsroom site. Here are some design examples of exploratory home pages that enhances the Newsroom user experience. Project: Pitch work | Mattel Role: Associate Creative Director

Another World. Greenland.

The Brief: Trump wants to buy Greenland. Let’s say Greenland was into the idea –– how would it advertise? This should be a 360 campaign. Take some time to think of how this campaign can be different, unexpected, and smart. If that means making nontraditional, then go for it. Also, your audience isn’t just Trump or America, it’s everyone. How can you convince the world they all want to compete for this tiny icy island? Insight: Only sovereign countries have the wealth to buy Greenland. And of those countries a handful have the ability to pull it off. That means marketing to superpowers like China, Russia and the United States (and maybe UAE or Saudi Arabia). All of those countries are looking for the same things from an acquisition: natural resources and strategic positioning. Let’s give it to them. Solution: The world can feel pretty messed up. But what if there was a place to start over? Discover a place to begin again and cement strategic dominance on the world stage. A new, New World. …

Pace University – This is My Pace Path

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. We curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills such as problem solving, decision making, leadership, teamwork, etc that are essential for fulfilling careers and live after Pace. This website shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. Project: Client work | Pace University Role: Art Director

P&G – Day 1 VR

From Day 1, employees help fulfill P&G’s purpose of improving lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We were tasked to create a virtual reality experience for P&G to showcase how anyone can make an impact on their favorite brands from Day 1. We created 3 unique behind the scenes experiences (Olay, Head & Shoulders and Gillette) of what a typical P&G marketing shoot looks like. The VR experienced is meant to inspire students and prospective employees that they too can do something that matters. View experience Project: Client work | P&G Role: Art Director

P&G Career

P&G was founded over 180 years ago as a simple soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. From Day 1, employees help fulfill P&G’s purpose of improving lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We are tasked to create a global career site for P&G customized for 12 countries with content from real employees’ stories who do something that matters from day 1. The career site serves as a platform for prospective employees to learn more about company news, P&G’s culture, and work environment. View live site Project: Client work | P&G Role: Art Director

Visit Cruachan

On January 1st 2019 Drax acquired Cruachan Power Station from Ibderola as part of £702m power deal. Cruachan Power Station is situated in Argyll, Scotland and produces flexible electricity to power more than 90,000 households. As part of the business at the Cruachan Power Station, there is also a visitor centre for the public, which includes an educational museum, café and shop which are all free. We were tasked to create a brand new tourism site to attract and increase visitors to the visitor centre and encourage them to book guided tours. The site also has to communicate how the power station works and how it provides green and renewable energy. View live site Project: Client work | Cruachan Power Station & Drax Role: Associate Creative Director

ANA – Experience Class

Magic, joy, comfort, adventure – ANA’s superior service embodies Japanese hospitality – our goal is to make Omotenashi synonymous with ANA and accessible to American consumers. ANA believes the experience of the journey is as important as the destination, no matter who you are or where you sit. To bring this manifesto to life, we were tasked with a new site refresh as a for an engaging content that gives consumers an exclusive look at Experience Class, ANA’s unique and unparalleled approach to travel, from takeoff to touchdown. View live site Project: Client work | ANA Role: Associate Creative Director

Spotify – For the Record

Spotify’s culture and brand is well-known and strongly supported internally. Our goal is to bring the public behind the curtain. For many, radical transparency is a nothing more than a concept but for Spotify, it is the culture. With honest and straightforward content, we can bring the audience inside, creating a deeper, more trusted connection with fans, creators partners and journalists. With this purpose in mind, we created a fully responsive newsroom platform, Spotify For the Record. The new site includes a refresh of company news, and a dive deeper with executive perspectives and an inside look at Spotify happenings along with its people and values. View live site Project: Client work | Spotify Role: Associate Creative Director