All posts tagged: website

Another World. Greenland.

The Brief: Trump wants to buy Greenland. Let’s say Greenland was into the idea –– how would it advertise? This should be a 360 campaign. Take some time to think of how this campaign can be different, unexpected, and smart. If that means making nontraditional, then go for it. Also, your audience isn’t just Trump or America, it’s everyone. How can you convince the world they all want to compete for this tiny icy island? Insight: Only sovereign countries have the wealth to buy Greenland. And of those countries a handful have the ability to pull it off. That means marketing to superpowers like China, Russia and the United States (and maybe UAE or Saudi Arabia). All of those countries are looking for the same things from an acquisition: natural resources and strategic positioning. Let’s give it to them. Solution: The world can feel pretty messed up. But what if there was a place to start over? Discover a place to begin again and cement strategic dominance on the world stage. A new, New World. …

Pace University – This is My Pace Path

The experience at Pace is a brilliant balance between academic excellence and experiential learning. The university understands that in order to prepare students for the professional world, they need to experience it as soon as possible. We curated unique student videos for Pace Path which is 4 year individualized program that is designed to help students make their college experience more purposeful an to teach a wide range of soft skills such as problem solving, decision making, leadership, teamwork, etc that are essential for fulfilling careers and live after Pace. This website shows just how important internships, workshops, visiting guest lectures and the industry insights of the faculty are to a student’s educational experience. Project: Client work | Pace University Role: Art Director